High earners and investors
56/100Mixed fit · not ranked: too little evidenceAttractive seaside living, good restaurants and little crime. The luxury and business scene is small.
- Likes: Villas near El Sardinero, good seafood restaurants and the quiet that wealthy visitors have long sought here.
- Dislikes: Few international schools, a small luxury market and the need to travel for most business meetings.
In the numbers, for them
- Robberies: 41 per 100k people · 52% lower than the typical Spanish region
- Homicides: 0.51 per 100k people · 18% lower than the typical Spanish region
- Adults with a university degree: 48% · 6.8 points higher than the typical Spanish region
In the numbers, against them
- Buying price per m²: €2,122 · 10% higher than the typical Spanish region
Not measured yet: Average dwelling size, Distance to the main airport, Education, Environment, Income tax and social security, average earner, Total tax on labour, average earner.
Retirees
55/100Mixed fit · not ranked: too little evidenceCool summers, safety, good healthcare and an easy, scenic life. The rain and the hills are the only drawbacks.
- Likes: A cool summer, a long seafront walk in Santander, a large reference hospital in the capital and a high life expectancy.
- Dislikes: Long waits for surgery in the public system, damp winters and hills that make some coastal towns hard on the knees.
In the numbers, for them
- Robberies: 41 per 100k people · 52% lower than the typical Spanish region
- Wait for a specialist appointment: 61 days · 36% lower than the typical Spanish region
- Homicides: 0.51 per 100k people · 18% lower than the typical Spanish region
In the numbers, against them
- Wait for surgery: 137 days · 33% higher than the typical Spanish region
- Burglaries: 187 per 100k people · 26% higher than the typical Spanish region
Not measured yet: Climate, Cost of Living, Days above 35 °C, Environment, Frost days, Nitrogen dioxide (NO₂), Pleasant days (18–28 °C, dry).
Budget-conscious movers
55/100Mixed fit · 10th of 19 Spanish regionsReasonable prices for a coastal region, with strong public services. Salaries are modest.
- Likes: Cheaper rents inland, set lunches in Santander and Torrelavega, and unemployment that is the lowest of any region.
- Dislikes: Rents on the coast higher than in Asturias or Galicia, and salaries that stay modest.
In the numbers, for them
- At risk of poverty: 13.9% · 4.5 points lower than the typical Spanish region
- Unemployment: 7.3% · 1.5 points lower than the typical Spanish region
In the numbers, against them
- Price of an 80 m² flat: €169,760 · 10% higher than the typical Spanish region
Not measured yet: Cost of Living, Price level vs EU average.
Students
54/100Mixed fit · not ranked: too little evidenceThe University of Cantabria is well regarded, and Santander is a pleasant, safe city for students. Nightlife is modest.
- Likes: A safe, walkable city, summer courses on the Magdalena peninsula and beaches near the lecture halls.
- Dislikes: Rents that are not as cheap as in neighbouring Asturias and a small student scene.
In the numbers, for them
- Youth unemployment (15–24): 19.8% · 5.6 points lower than the typical Spanish region
- Adults with a university degree: 48% · 6.8 points higher than the typical Spanish region
In the numbers, against them
Nothing stands out.
Not measured yet: Commute by public transport, Cost of Living, Cycle most, Education, Lifestyle, Median age, Price level vs EU average, Transport, Walk most.
Families with children
48/100Mixed fit · not ranked: too little evidenceSmall, safe towns, beaches, nature and decent schools make this a good place to raise children. Jobs are limited outside Santander.
- Likes: Beaches that are safe for children, small towns where kids walk to school and a calm weekend of hiking and cycling.
- Dislikes: Few jobs for two earners, rising rents near the coast and a rainy school year.
In the numbers, for them
- Robberies: 41 per 100k people · 52% lower than the typical Spanish region
- At risk of poverty: 13.9% · 4.5 points lower than the typical Spanish region
- Homicides: 0.51 per 100k people · 18% lower than the typical Spanish region
- Unemployment: 7.3% · 1.5 points lower than the typical Spanish region
In the numbers, against them
- Burglaries: 187 per 100k people · 26% higher than the typical Spanish region
- Price of an 80 m² flat: €169,760 · 10% higher than the typical Spanish region
Better in the region for families with children: Santander (62), Torrelavega (55)
Not measured yet: 15-year-olds' maths (PISA), Average commute (one way), Average dwelling size, Childcare availability, Education, Environment, Nitrogen dioxide (NO₂), Pre-primary participation.
Founders and self-employed
48/100Mixed fit · not ranked: too little evidenceLow costs and a supportive regional administration, but a small local market and few investors.
- Likes: Banking contacts in Santander, a skilled workforce from the university and food and dairy producers.
- Dislikes: A small customer base, few venture investors and slower transport links to the Basque Country and Madrid.
In the numbers, for them
- Unemployment: 7.3% · 1.5 points lower than the typical Spanish region
- Adults with a university degree: 48% · 6.8 points higher than the typical Spanish region
In the numbers, against them
Nothing stands out.
Better in the region for founders and self-employed: Santander (56)
Not measured yet: Connectivity, Digital, Distance to the main airport, Regulatory quality.
Young professionals
46/100Mixed fit · 7th of 17 Spanish regionsThe job market is small, and most young people go elsewhere. Santander has some banking, services and tech.
- Likes: Low youth unemployment for the north, a bank and services cluster in Santander and a calm, safe social life.
- Dislikes: Few big employers, pay below larger regions and a nightlife that is modest outside weekends.
In the numbers, for them
- Youth unemployment (15–24): 19.8% · 5.6 points lower than the typical Spanish region
- Unemployment: 7.3% · 1.5 points lower than the typical Spanish region
- Adults with a university degree: 48% · 6.8 points higher than the typical Spanish region
In the numbers, against them
Nothing stands out.
Better in the region for young professionals: Santander (64)
Not measured yet: Commute by public transport, Lifestyle, Median age, Transport.
Culture, food and nightlife
37/100Weak fit · not ranked: too little evidenceAltamira, Romanesque churches, summer festivals and a strong food tradition. A quiet culture rather than a big city scene.
- Likes: Altamira's replica cave, the Centro Botín in Santander, Romanesque churches and the summer international festival.
- Dislikes: A small year-round programme of theatre and music and quiet winters in the villages.
In the numbers, for them
- Adults with a university degree: 48% · 6.8 points higher than the typical Spanish region
In the numbers, against them
Nothing stands out.
Better in the region for culture, food and nightlife: Santander (67)
Not measured yet: Commute by public transport, Lifestyle, Median age, Transport, Walk most.
Remote workers
not enough dataNot enough dataQuiet, cheap compared with the big cities and close to nature. Santander's airport serves a few routes, and the main hubs are some distance away.
- Likes: Laptop-friendly cafés on Santander's seafront, surf at Somo before work and a calm, uncrowded daily routine.
- Dislikes: Few direct flights, a ferry to England as the main international link and a small circle of other remote workers.
In the numbers, for them
Nothing stands out.
In the numbers, against them
Nothing stands out.
Not measured yet: Climate, Connectivity, Cost of Living, Digital, Distance to the main airport, Fixed broadband penetration, Homes with fibre to the door, Lifestyle, Pleasant days (18–28 °C, dry).
Beach, mountains and the outdoors
not enough dataNot enough dataSurf, sailing, hiking, caving and cycling, with the coast and the mountains in one small region. Heavy rain is part of the deal.
- Likes: Surf at Somo, the Picos de Europa above Potes, caves with prehistoric art and the Camino del Norte along the coast.
- Dislikes: Heavy rain, mountain car parks that fill in August and trails that need a car.
In the numbers, for them
Nothing stands out.
In the numbers, against them
Nothing stands out.
Not measured yet: Climate, Days above 35 °C, Environment, Fine-particle pollution (PM2.5), Frost days, Lifestyle, Nitrogen dioxide (NO₂), Pleasant days (18–28 °C, dry), Rainy days (≥1 mm), Strong-wind days.