Remote workers
57/100Mixed fit · not ranked: too little evidenceMany remote workers base themselves in the larger cities and on the coast, where cafés, coworking spaces and airports are close. Popular cities have become pricier, and short-term rental rules differ from one city to the next.
- Likes: A time zone that suits Europe, cafés with long hours and an easy evening social life.
- Dislikes: Rents in popular cities, short-let rules that differ by city and residence and tax paperwork that takes effort.
In the numbers, for them
- Income tax and social security, average earner: 23.5% of gross pay · 4.3 points lower than the typical EU country
In the numbers, against them
- House prices, change in a year: 12.1% · 5.8 points higher than the typical EU country
- Inflation: 5.0% · 1.4 points higher than the typical EU country
Not measured yet: Climate, Connectivity, Digital, Distance to the main airport, Lifestyle, Pleasant days (18–28 °C, dry), Rent per m², Residents born abroad.
High earners and investors
57/100Mixed fit · 8th of 24 EU + EFTA countriesMany high earners look at Madrid, Barcelona, Marbella and Palma, where private clinics, international restaurants and prime residential districts are concentrated. Income tax is the main consideration, and wealth and inheritance rules change by region. Spain's golden visa, which gave residence in return for a property investment, stopped granting new permits in April 2025.
- Likes: Private clinics and good restaurants, residential districts in Madrid, Barcelona, Marbella and Palma and housing with sea or city views.
- Dislikes: Marginal income tax rates, regional wealth tax where it applies and the end of the golden-visa route.
In the numbers, for them
- Adults with a university degree: 52% · 7.8 points higher than the typical EU country
- Income tax and social security, average earner: 23.5% of gross pay · 4.3 points lower than the typical EU country
- Homicides: 0.72 per 100k people · 14% lower than the typical EU country
In the numbers, against them
- Robberies: 130 per 100k people · 4.7 times the level of the typical EU country
Not measured yet: Distance to the main airport.
Students
55/100Mixed fit · not ranked: too little evidenceStudents usually rent a room in a shared flat, and the demand for rooms is highest in Madrid, Barcelona and the coastal cities.
- Likes: Lively student cities, Erasmus communities in the main university cities and weekends on the beach or in the mountains.
- Dislikes: Competition for rooms in Madrid, Barcelona and the coast, landlords who often ask for a guarantor and an expat bubble for those who never learn Spanish.
In the numbers, for them
- Adults with a university degree: 52% · 7.8 points higher than the typical EU country
In the numbers, against them
- House prices, change in a year: 12.1% · 5.8 points higher than the typical EU country
- Youth unemployment (15–24): 24.9% · 10.9 points higher than the typical EU country
- Inflation: 5.0% · 1.4 points higher than the typical EU country
- Households spending >40% of income on housing: 7.2% · 1.0 points higher than the typical EU country
Not measured yet: Commute by public transport, Cycle most, Lifestyle, Median age, Rent per m², Transport, Walk most.
Founders and self-employed
54/100Mixed fit · not ranked: too little evidenceStart-ups, accelerators and corporate clients cluster in Madrid and Barcelona. Companies that qualify as start-ups under Spain's start-up law pay a reduced corporate tax rate in their first profitable years.
- Likes: Start-up communities and events in the big cities, universities that feed them and a graduate pool to hire from.
- Dislikes: Self-employed contributions, paperwork and formalities that take time and a funding scene concentrated in two cities.
In the numbers, for them
- Adults with a university degree: 52% · 7.8 points higher than the typical EU country
- Income tax and social security, average earner: 23.5% of gross pay · 4.3 points lower than the typical EU country
In the numbers, against them
- Unemployment: 10.0% · 4.2 points higher than the typical EU country
- Employment rate (20–64): 73.0% · 6.3 points lower than the typical EU country
Better in Spain for founders and self-employed: Alcobendas (69), Barakaldo (68), Barcelona (68)
Not measured yet: Connectivity, Digital, Distance to the main airport, Jobs in high-tech sectors, Residents born abroad.
Retirees
53/100Mixed fit · not ranked: too little evidenceRetirees tend to settle on the south-east coast, in the Balearic and Canary Islands, or in mid-sized cities close to a large hospital. Doctors per head stand at 464 per 100k people (2024).
- Likes: Mild coastal winters, markets and lunch at the bar, and town centres that can be crossed on foot.
- Dislikes: Hot summers in the south and interior, cold uninsulated homes in winter and paperwork in Spanish.
In the numbers, for them
- Homicides: 0.72 per 100k people · 14% lower than the typical EU country
In the numbers, against them
- Robberies: 130 per 100k people · 4.7 times the level of the typical EU country
- Burglaries: 293 per 100k people · 58% higher than the typical EU country
Better in Spain for retirees: Granadilla de Abona (72), Siero (72), Pontevedra (69)
Not measured yet: Climate, Days above 35 °C, Frost days, Nitrogen dioxide (NO₂), Pleasant days (18–28 °C, dry).
Families with children
53/100Mixed fit · 8th of 22 EU + EFTA countriesChildren are welcome almost everywhere and public life is built around them. Education comes out above average against similar countries. Space, school places and regional language rules decide how it works for a particular family.
- Likes: Children welcome in restaurants late at night, plazas full of families and Sunday lunches with three generations.
- Dislikes: Small flats in the big cities, a long summer break that is hard on working parents and school language rules that differ by region.
In the numbers, for them
- Homicides: 0.72 per 100k people · 14% lower than the typical EU country
In the numbers, against them
- Robberies: 130 per 100k people · 4.7 times the level of the typical EU country
- Unemployment: 10.0% · 4.2 points higher than the typical EU country
- Burglaries: 293 per 100k people · 58% higher than the typical EU country
- At risk of poverty: 19.5% · 4.0 points higher than the typical EU country
Better in Spain for families with children: Zamora (79), Lugo (74), Logroño (72)
Not measured yet: Average commute (one way), Childcare availability, Nitrogen dioxide (NO₂), Recorded crime, Rent per m².
Beach, mountains and the outdoors
46/100Mixed fit · not ranked: too little evidenceCoast, mountain ranges, long-distance paths, surf in the north and diving in the islands: outdoor life is a way of living here. Summer heat and the dry-season wildfire risk set the limits.
- Likes: Sea on three sides, the Pyrenees, Picos de Europa and Sierra Nevada, and a country full of marked long-distance walking routes.
- Dislikes: Midday heat in the interior and south in summer, dry-season wildfire smoke and the best trails often having no public transport.
In the numbers, for them
Nothing stands out.
In the numbers, against them
Nothing stands out.
Better in Spain for beach, mountains and the outdoors: Adeje (84), Granadilla de Abona (84), Málaga (84)
Not measured yet: Climate, Days above 35 °C, Frost days, Lifestyle, Nitrogen dioxide (NO₂), Pleasant days (18–28 °C, dry), Rainy days (≥1 mm), Strong-wind days.
Budget-conscious movers
43/100Mixed fit · 22nd of 28 EU + EFTA countriesInland towns and the north-west are where budgets tend to stretch furthest, and they are also where jobs are scarcest. This works best with income that comes from elsewhere.
- Likes: Set lunches at the bar, inland towns with everything on foot and neighbourhood markets and bakeries that open early.
- Dislikes: Cheap rents mostly where jobs are weakest and heating or cooling bills in poorly insulated homes.
In the numbers, for them
Nothing stands out.
In the numbers, against them
- House prices, change in a year: 12.1% · 5.8 points higher than the typical EU country
- Unemployment: 10.0% · 4.2 points higher than the typical EU country
- Inflation: 5.0% · 1.4 points higher than the typical EU country
- At risk of poverty: 19.5% · 4.0 points higher than the typical EU country
Better in Spain for budget-conscious movers: Lugo (82), Ourense (81), Lorca (75)
Not measured yet: Buying price per m², Rent per m², Typical rent, existing lease.
Young professionals
39/100Weak fit · not ranked: too little evidenceYoung people starting out tend to cluster in Madrid and Barcelona, where employers are concentrated, and often share flats well into their thirties. Youth unemployment stands at 24.9% (2025).
- Likes: A long and social evening life, a wide choice of employers in Madrid and Barcelona and easy moves between cities.
- Dislikes: Entry-level contracts that are often temporary, shared flats and a job search that tends to run through two cities.
In the numbers, for them
- Adults with a university degree: 52% · 7.8 points higher than the typical EU country
In the numbers, against them
- House prices, change in a year: 12.1% · 5.8 points higher than the typical EU country
- Youth unemployment (15–24): 24.9% · 10.9 points higher than the typical EU country
- Unemployment: 10.0% · 4.2 points higher than the typical EU country
- Households spending >40% of income on housing: 7.2% · 1.0 points higher than the typical EU country
Better in Spain for young professionals: Vitoria-Gasteiz (71), San Sebastián (70), Lleida (69)
Not measured yet: Commute by public transport, Jobs in high-tech sectors, Lifestyle, Median age, Median gross salary, Rent per m², Residents born abroad, Transport.
Culture, food and nightlife
not enough dataNot enough dataMuseums, regional kitchens, music and festivals in every town. Madrid and Barcelona have the biggest programmes; smaller cities have the deepest local traditions.
- Likes: Regional cooking everywhere, a patron-saint festival in every town and big museums and theatres in Madrid and Barcelona.
- Dislikes: Noise on streets that are alive past midnight, tourist pressure in historic centres and a quiet August in smaller cities.
In the numbers, for them
- Adults with a university degree: 52% · 7.8 points higher than the typical EU country
In the numbers, against them
Nothing stands out.
Not measured yet: Commute by public transport, Lifestyle, Median age, Residents born abroad, Transport, Walk most.