High earners and investors
61/100Good fit · not ranked: too little evidencePozuelo is one of the places in Spain built for high earners, with privacy, security, private schools and top hospitals.
- Likes: Gated estates, detached houses with pools, private healthcare, international schools and Madrid's light regional taxes.
- Dislikes: Property prices and the best homes being scarce, and private school fees on top.
In the numbers, for them
- Homicides: 0.30 per 100k people (Comunidad de Madrid) · 52% lower than the typical Spanish city
- Doctors: 618 per 100k people (Comunidad de Madrid) · 32% higher than the typical Spanish city
- Adults with a university degree: 50% (Comunidad de Madrid) · 9.0 points higher than the typical Spanish city
In the numbers, against them
- Buying price per m²: €5,206 · 2.2 times the level of the typical Spanish city
- Robberies: 158 per 100k people (Comunidad de Madrid) · 84% higher than the typical Spanish city
- Hospital beds: 3.1 per 1,000 people · 26% lower than the typical Spanish city
- Recorded crime: 55.1 per 1,000 people (Comunidad de Madrid) · 18% higher than the typical Spanish city
Not measured yet: Average dwelling size, Education, Environment, Healthcare, Income tax and social security, average earner, Total tax on labour, average earner.
Families with children
50/100Mixed fit · not ranked: too little evidenceThis is what the town does best: schools, space, safety and sports clubs, with a price attached.
- Likes: International and bilingual schools, gardens and pools, safe streets and padel and tennis clubs.
- Dislikes: Very high housing costs, a car for every errand and a bubble that can feel closed.
In the numbers, for them
- Net income per household: €102,629 a year · 2.6 times the level of the typical Spanish city
- Homicides: 0.30 per 100k people (Comunidad de Madrid) · 52% lower than the typical Spanish city
- At risk of poverty: 12.7% (Comunidad de Madrid) · 5.7 points lower than the typical Spanish city
- Burglaries: 126 per 100k people (Comunidad de Madrid) · 15% lower than the typical Spanish city
In the numbers, against them
- Price of an 80 m² flat: €416,496 · 2.2 times the level of the typical Spanish city
- Robberies: 158 per 100k people (Comunidad de Madrid) · 84% higher than the typical Spanish city
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
- Households spending >40% of income on housing: 9.9% (Comunidad de Madrid) · 3.2 points higher than the typical Spanish city
Better nearby for families with children: Fuenlabrada (62), Aranjuez (60), Coslada (60)
Not measured yet: 15-year-olds' maths (PISA), Average commute (one way), Average dwelling size, Childcare availability, Education, Environment, Healthcare, Jobs, Nitrogen dioxide (NO₂), Pre-primary participation, Recorded crime.
Founders and self-employed
50/100Mixed fit · not ranked: too little evidenceA good address for meeting investors and clients, with the Ciudad de la Imagen and corporate offices nearby, though not a start-up hub.
- Likes: Wealthy local clients, offices at the Ciudad de la Imagen and the airport within easy reach.
- Dislikes: High office rents, no local founder community and a long drive in rush hour.
In the numbers, for them
- Jobs in high-tech sectors: 8.5% of jobs (Comunidad de Madrid) · 5.2 points higher than the typical Spanish city
- Household income per person: €32,612 a year · 2.1 times the level of the typical Spanish city
- Economic output per person: 49,900 PPS (Comunidad de Madrid) · 49% higher than the typical Spanish city
- Adults with a university degree: 50% (Comunidad de Madrid) · 9.0 points higher than the typical Spanish city
In the numbers, against them
Nothing stands out.
Better nearby for founders and self-employed: Alcobendas (69), Madrid (68), Coslada (64)
Not measured yet: Adults with a university degree, Jobs, Jobs in high-tech sectors, Regulatory quality, Residents born abroad.
Retirees
42/100Weak fit · not ranked: too little evidenceSafe, quiet and well provided with private healthcare, though the cost and the car-based layout rule out many.
- Likes: A private university hospital in the town, low street crime and quiet, leafy streets.
- Dislikes: Very high rents and prices, hilly villa districts and few places to walk to.
In the numbers, for them
- Nights above 20 °C: 11 a year · 78% lower than the typical Spanish city
- Homicides: 0.30 per 100k people (Comunidad de Madrid) · 52% lower than the typical Spanish city
- Wait for surgery: 50 days (Comunidad de Madrid) · 51% lower than the typical Spanish city
- Doctors: 618 per 100k people (Comunidad de Madrid) · 32% higher than the typical Spanish city
In the numbers, against them
- Frost days: 46 a year · 16.6 times the level of the typical Spanish city
- Days above 35 °C: 33 a year · 10.2 times the level of the typical Spanish city
- Robberies: 158 per 100k people (Comunidad de Madrid) · 84% higher than the typical Spanish city
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
Better nearby for retirees: Coslada (56), Fuenlabrada (56), Pinto (55)
Not measured yet: Cost of Living, Doctors, Environment, Healthcare, Nitrogen dioxide (NO₂).
Budget-conscious movers
32/100Weak fit · not ranked: too little evidenceThere is nothing for this persona in Pozuelo, since rents and prices are among the highest in Spain.
- Likes: Free parks and the Casa de Campo, and the safety of the streets.
- Dislikes: Almost every price in town, and the lack of cheap rental flats.
In the numbers, for them
- Net income per household: €102,629 a year · 2.6 times the level of the typical Spanish city
- House prices, change in a year: 9.1% · 5.2 points lower than the typical Spanish city
- At risk of poverty: 12.7% (Comunidad de Madrid) · 5.7 points lower than the typical Spanish city
- Unemployment: 8.0% (Comunidad de Madrid) · 0.8 points lower than the typical Spanish city
In the numbers, against them
- Price of an 80 m² flat: €416,496 · 2.2 times the level of the typical Spanish city
- Typical rent, existing lease: €1,246 a month · 2.1 times the level of the typical Spanish city
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
- Households spending >40% of income on housing: 9.9% (Comunidad de Madrid) · 3.2 points higher than the typical Spanish city
Better nearby for budget-conscious movers: Aranjuez (55), Valdemoro (54), Fuenlabrada (51)
Not measured yet: Cost of Living, Households spending >40% of income on housing, Jobs, Price level vs EU average, Unemployment.
Beach, mountains and the outdoors
32/100Weak fit · not ranked: too little evidenceThe Casa de Campo and the Dehesa de Somosaguas are good for running and cycling, with the Guadarrama mountains an hour away.
- Likes: Cycling and running in the Casa de Campo, tennis and padel, and hiking in the sierra on weekends.
- Dislikes: Summer heat, winter cold and the need for a car to reach the mountains.
In the numbers, for them
- Nights above 20 °C: 11 a year · 78% lower than the typical Spanish city
In the numbers, against them
- Frost days: 46 a year · 16.6 times the level of the typical Spanish city
- Days above 35 °C: 33 a year · 10.2 times the level of the typical Spanish city
- Pleasant days (18–28 °C, dry): 84 a year · 24% lower than the typical Spanish city
Better nearby for beach, mountains and the outdoors: Madrid (44), Aranjuez (38), Pinto (38)
Not measured yet: Environment, Fine-particle pollution (PM2.5), Lifestyle, Nitrogen dioxide (NO₂), Strong-wind days.
Remote workers
31/100Weak fit · 149th of 151 Spanish cities above 50,000Comfortable if the budget is high, but there is little remote-worker culture and the fibre is uneven.
- Likes: A quiet house with a study, a garden to work in and Madrid's coworking spaces a short trip away.
- Dislikes: Rents out of line with remote salaries, no cafe-and-coworking scene and uneven fibre in some estates.
In the numbers, for them
- House prices, change in a year: 9.1% · 5.2 points lower than the typical Spanish city
- Distance to the main airport: 22 km · 28% lower than the typical Spanish city
In the numbers, against them
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
- Pleasant days (18–28 °C, dry): 84 a year · 24% lower than the typical Spanish city
- Recorded crime: 55.1 per 1,000 people (Comunidad de Madrid) · 18% higher than the typical Spanish city
Better nearby for remote workers: Coslada (62), Torrejón de Ardoz (58), Alcobendas (54)
Not measured yet: Cost of Living, Fixed broadband penetration, Lifestyle, Residents born abroad.
Young professionals
not enough dataNot enough dataNot a place for young people on a first salary, with the housing too dear and the evenings too quiet.
- Likes: Metro Ligero and the commuter train to Madrid, and living with family while saving.
- Dislikes: Prohibitive rents, very little nightlife and a long trip home after a night out in the capital.
In the numbers, for them
- Net income per household: €102,629 a year · 2.6 times the level of the typical Spanish city
- Jobs in high-tech sectors: 8.5% of jobs (Comunidad de Madrid) · 5.2 points higher than the typical Spanish city
- Household income per person: €32,612 a year · 2.1 times the level of the typical Spanish city
- House prices, change in a year: 9.1% · 5.2 points lower than the typical Spanish city
In the numbers, against them
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
- Households spending >40% of income on housing: 9.9% (Comunidad de Madrid) · 3.2 points higher than the typical Spanish city
Not measured yet: Commute by public transport, Jobs, Jobs in high-tech sectors, Lifestyle, Median age, Median gross salary, Residents born abroad, Transport, Unemployment, Youth unemployment (15–24).
Students
not enough dataNot enough dataThe Complutense campus at Somosaguas sits in the town, but renting here is dear, and most students commute from Madrid.
- Likes: A campus in a green setting, with metro and bus links to the city.
- Dislikes: Expensive rooms, few cheap places to eat and a quiet social life near campus.
In the numbers, for them
- House prices, change in a year: 9.1% · 5.2 points lower than the typical Spanish city
- Youth unemployment (15–24): 19.3% (Comunidad de Madrid) · 6.1 points lower than the typical Spanish city
- Adults with a university degree: 50% (Comunidad de Madrid) · 9.0 points higher than the typical Spanish city
In the numbers, against them
- Rent for a 70 m² flat: €957 a month · 80% higher than the typical Spanish city
- Households spending >40% of income on housing: 9.9% (Comunidad de Madrid) · 3.2 points higher than the typical Spanish city
- Pleasant days (18–28 °C, dry): 84 a year · 24% lower than the typical Spanish city
Not measured yet: Adults with a university degree, Commute by public transport, Cost of Living, Cycle most, Education, Lifestyle, Median age, Price level vs EU average, Transport, Walk most, Youth unemployment (15–24).
Culture, food and nightlife
not enough dataNot enough dataCulture is in Madrid, twenty minutes away, while Pozuelo offers a quiet town with a few galleries and an auditorium.
- Likes: Madrid's museums, theatres and concerts a short ride away, and a calm place to come home to.
- Dislikes: A thin local scene and a social world built around schools and clubs.
In the numbers, for them
- Adults with a university degree: 50% (Comunidad de Madrid) · 9.0 points higher than the typical Spanish city
In the numbers, against them
Nothing stands out.
Not measured yet: Adults with a university degree, Commute by public transport, Lifestyle, Median age, Residents born abroad, Transport, Walk most.